Yoplait expands into adult yoghurts with launch of Skyr

11 APRIL 2025: Yoplait is extending its yoghurt expertise into the adult category by
launching SKYR Natural, based on an Icelandic recipe. Yoplait SKYR is thick and creamy,
rich in protein, naturally fat free and rated as ‘best tasting’ when blind tested with
consumers*.

Currently the number one selling product in France out of the total Chilled Yoghurt and Dairy (CYD) category**, Yoplait SKYR is set to shake up the plain and natural category when it hits UK shelves this month.

One of the fastest growing segments of the yoghurt category, plain and natural is growing at 18.2% in volume and 21.7%*** in value and recruiting new consumers into the total yoghurt
category.

“In the UK we are famous for our iconic kids’ yoghurt brands including Petits Filous and
Frubes but globally we have a much wider repertoire, and our ambition is to bring our wider
yoghurt expertise and innovation to UK consumers and retailers,” explains Antoine Hours,
General Manager at Yoplait UK.

“Yoplait SKYR is an outstanding success in France and Ireland, and we are looking to
replicate this success in the UK. Our credentials are rooted in great tasting yoghurt and
consumers have told us that Yoplait SKYR has all the elements that they are looking for from
a natural yoghurt****.”

Creamy texture, mild taste, ideal consistency, Yoplait SKYR is perfect for the breakfast
occasion. Can be enjoyed on its own or personalised with other ingredients such as honey,
nuts and granola.

Launching initially in Ocado and Iceland, Yoplait SKYR is available in 450g pots with an RRP
of £2.25.

Yoplait is supporting the launch of SKYR with a targeted in-store and online campaign.
Retailers interested in stocking Yoplait SKYR should contact: hello@yoplait.co.uk

Notes to editors:

*Yoplait X Nielsen Quantitative Consumer Tests Nov 2024 – vs. Arla Skyr, Yeo Valley Greek Recipe, Fage, Private Label
**Nielsen France MAT Feb 2025 Yoplait Skyr Natural 850g Pot ROS
***Nielsen Total UK including Discounters 22.2.25 / Kantar Consumption 12.23
**** Yoplait X Red Kite Qualitative Consumer Tests June 2024

For more information contact Sarah Bentley, Head of External Relations at Yoplait UK
Email: sarah.bentley@yoplait.co.uk

About Yoplait
Since 1965, the brand affectionately known as ‘the little flower’ has been spreading French dairy
know-how throughout the world. Our brands are present in more than 50 countries, and we are the
world’s second largest player in fresh dairy products. We have been pioneers of the dairy category for
almost 60 years and launched in the UK in 1991. Iconic brands including Petits Filous, Frubes,
Wildlife and Yop are now a staple in UK homes. We want everyone to have access to the nutritional
benefits and delicious taste of our yoghurts. We are leaders in fortification and have been adding
Calcium and Vitamin D to our kids’ products for 15 years. Proud to be owned by Sodiaal, the largest
cooperative of dairy farmers in France, we make sure that their hard work is rewarded by capturing
every precious drop of creamy milk inside each of our delicious yoghurts. Innovation runs through our
DNA. We were the first to launch fruit yoghurt, the first to launch a drinking yoghurt and the first to
launch yoghurt in a tube.