Confidentiality policy

Since May 2018, the General Data Protection Regulations (GDPR) serve as the European framework for the processing and circulation of data of a personal nature. The protection of personal data is also governed by the modified data protection (Informatique et Liberté) act no. 78-17 of 6 January 1978. This personal data protection policy informs you of the manner in which Yoplait France processes your personal data in compliance with the GDPR and the data protection (Informatique et Liberté) act.


Your personal data are processed by Yoplait France, a simplified joint-stock company with a capital of EUR 138,875 listed in the Nanterre Register of Trades and Companies under the number

440 767 549 hereinafter referred to as “Yoplait”, with its registered office located at 150 rue Gallieni, Boulogne Billancourt 92641 cedex, France, as well as by any other company belonging to the SODIAAL group.

Your personal data are made accessible only to people authorized to have knowledge of them with a view to their attributions. Your personal data are transmitted to Yoplait France employees in charge of the administration of the platform and the conducting of surveys (Yoplait France’s marketing division), as well as to subcontractors contractually associated with the processing manager, namely General Mills. Your data are not sent to our commercial partners without your having been informed beforehand and having given your prior consent.


Your personal data are processed Yoplait France for the following purposes:

  • To allow you access to and use of our platform, with the best possible experience and quality online browsing.
  • To handle your information requests, complaints and requests, and to contact you with our response.
  • To handle your requests for reduction vouchers exchangeable against our products, put on line and offered as your read our articles.
  • To manage the relationship between you and Yoplait France: dealing with your participation in our contests, prize draws and promotional activities and with any other requirements. 
  • To provide you with customized content and services, in relation to your browsing history, preference and areas of interest.
  • To ask you questions about our products and gain a better understanding of your needs and areas of interest, and the wishes of consumers in general, with a view to improving our digital platform (website, application, social networks) and methods of communication and/or develop new products and services.
  • To develop and improve our products, services and methods of communication and the functioning of our websites, applications and services.

Yoplait France takes care to collect and process only data that are strictly necessary with regard to the aim of their processing.

The legal basis of this processing is your consent. You can withdraw your consent in accordance with your right of withdrawal as described below.


Data allowing identification and the targeting of surveys (email address, profile) are conserved on the platform until the moment of subscription cancellation, whereupon they will be definitively deleted. However, if your account remains inactive for a period of two years, you will be informed by Yoplait France and if you do not react within the period communicated by Yoplait France, your data will be deleted.

Replies to surveys conducted by Yoplait France are conserved for a period of three years, at the end of which these data are deleted.

However, these retention periods may be extended or shortened if:

  • You exercise any of the rights to which you are entitled, under the conditions indicated below;
  • A longer retention period is authorized or imposed by a legal or regulatory provision or to safeguard our rights.


You have:

  • A right of access, which allows you to obtain:
  • Confirmation that data concerning you are or are not processed;
  • Communication of a copy of all the personal data concerning you held by the processing manager.

This right concerns all data regarding you, whether or not processed by the processing manager.

  • A right to request the portability of certain data: this allows you to recover your personal data in a structured format that is widely used and legible by machine. It applies solely to data that are provided in an active manner, for example by filling in a form or responding to a survey, and processed automatically.
  • A right of withdrawal of consent: the withdrawal of your consent to the processing of your personal data, given at the time of your subscription to the platform, entails the immediate cancellation of your subscription to the platform. You will no longer have access to the platform and all your personal data will be deleted immediately.
  • A right of rectification: this allows you to have information concerning you corrected when it is obsolete or incorrect. It also allows you to have incomplete information concerning you completed.
  • A right of deletion: this right allows you to obtain the deletion of your personal data, subject to legal retention periods. It could, for example, be applicable in the event that your data are no longer required for the processing.
  • A right of limitation: this allows you to limit the processing of your data in the following cases:
  • In the event of illegal use of your data;
  • If you contest the accuracy of your data;
  • If you need to have your data to hand in order to determine, exercise or defend your rights.

They will no longer undergo any active processing and may not be modified during the exercising of this right.

For more details on your rights, you can contact the Data Protection Officer, whose contact details are given below.

You may exercise your rights at the following address:

  • Yoplait France

150 rue Gallieni, Boulogne Billancourt 92641 cedex, France

To formalize your request, you will be asked to prove your identity.

You may draw up general directives with a trusted third party, or special directives with the processing manager concerning the conservation, deletion and communication of your personal data after your death. These directives may be modified or revoked at any time. In this regard, we advise you to contact the Data Protection Officer, whose contact details are given below.

If, after having contacted us, you consider that your personal data protection rights have not been respected, you have the possibility of taking your case to National Commission for Information Technology and Civil Liberties (CNIL). The CNIL’s contact details are available at the following address:


For any further information, you can contact the Data Protection Officer at the following address:

Annabel Francony Legros

  • By email: 
  • By telephone: +33 (0)1 44 10 90 71
  • By post: Sodiaal, 200/216 rue Raymond Losserand 75014 Paris, France


Yoplait France takes the appropriate technical and organizational measures to ensure the security of your data in accordance with the applicable regulations. In this connection, the company takes the necessary precautions and measures against any unauthorized access to and use of the data, any accidental loss or theft of data, any destruction or alteration of data and in general, any damage that could affect these data.