Petits Filous brings the fun back to kids yoghurt with limited edition packaging and instant-win competition prize package worth £ 100,000

13 September 2024: Petits Filous, by Yoplait, the number one kids yoghurt brand*, has unveiled colourful limited-edition packaging, an on-pack competition offering thousands of family friendly prizes and new limited-edition characters hidden under each lid of the range to bring extra fun and enjoyment to the brand.

“Our insights show that children want their enjoyment of Petits Filous to go beyond the great taste it already delivers, so we’ve added much more to our products; new packaging, new characters and lots of chances to win amazing prizes including a family trip to DisneyLand Paris,” explains Ewa Moxham, Head of Marketing at Yoplait.

The new eye-catching limited-edition packs will hit shelves in October and run across the entire Petits Filous pots range including, small pot, big pot, dairy free and no-added sugar.

The brand is also being supported by its biggest campaign of 2024 entitled ‘Try Your Luck With a Lick’ to amplify the limited-edition packaging and competition. The campaign will feature in out of home advertisements including a special build in two London locations, video on demand, online video, social media and instore. 

“Our Mission is to gets kids eating yoghurt for the nutritional benefits it brings including the added fortification which helps kids develop healthy bones. Adding an injection of fun into our packs will ensure that Petits Filous stays front of mind for parents and carers and is a top choice for kids,” adds Moxham.

Petits Filous is available across grocery, convenience, and e-commerce channels in the UK.

-ENDS-

Notes to Editors 

*Total Value Sales. Source: Nielsen ScanTrack, total Coverage incl. Discounters to WE:28.01.23.

For more information, please contact Sarah Bentley, Head of External Relations at Yoplait sarah.bentley@yoplait.co.uk

About Yoplait

Since 1965, the brand affectionately known as ‘the little flower’ has been spreading French dairy know-how throughout the world. Our brands are present in more than 50 countries and we are the world’s second largest player in fresh dairy products. We have been pioneers of the dairy category for almost 60 years and launched in the UK in 1991. Iconic brands including Petits Filous, Frubes, Wildlife and Yop are now a staple in UK homes. We are leaders in fortification and have been adding Calcium and Vitamin D to our kids products for 15 years. Proud to be owned by Sodiaal, the largest cooperative of dairy farmers in France, we make sure that their hard work is rewarded by capturing every precious drop of creamy milk inside our delicious yoghurts. Innovation runs through our DNA. We were the first to launch fruit yoghurt, the first to launch a drinking yoghurt and the first to launch yoghurt in a tube.