Yoplait launches Wildlife Choobs Bumper Value Pack Exclusively with ASDA

28 JULY 2025: Yoplait, the yoghurt experts, has launched a bumper value pack of its hugely
successful Wildlife Choobs brand making it even more affordable and convenient.

Wildlife is the number one portable yoghurt brand in the UK* and is set to retain its
dominance as the lunchbox and on-the-go snack favourite with the introduction of a new 15
pack with an RRP of £2.50.

“Wildlife Choobs are a firm favourite with shoppers and children as they offer great value and
are delicious and nutritious,” explains Ewa Moxham, Head of Marketing for Yoplait.

“We understand the challenges of shopping on a budget and want to ensure that our
yoghurts remain accessible to all. Wildlife Choobs are fortified with Calcium and Vitamin D to
support healthy bone development in children and it’s critical that all children have access to
this goodness.”

Wildlife Choobs Bumper Value Pack joins the existing range which includes Wildlife pots and
Wildlife Choobs 6 pack.

Source:
*Nielsen Scantrack, 28th June 2025, Latest 52 Weeks, Total market