Yoplait unveils new recyclable bottle for Yop

17 March 2025: Yoplait, the yoghurt experts, is introducing a new recyclable PET bottle*
across its 500g and 825g formats from this month. Featuring clear PET and including 35%
RPET, the bottles have a new mico-perforated sleeve with clear instructions for the
consumer to remove before being put into the recycling bin.

Each bottle now also has an attached cap, enabling the PET bottle and cap to be easily
sorted and recycled and to help minimise littering.

“Our ambition is for all of our packaging to be recyclable by the end of 2025 and the move to
PET and inclusion of RPET in our Yop bottles this year and the move to PET for our Petits
Filous, Wildlife, Peppa Pig and Paw Patrol pots last year has seen us take a huge step
towards this ambition,” explains Antoine Hours, General Manager at Yoplait UK.

“We are confident that we can move towards being a more circular brand as technologies
and infrastructures become more sophisticated.”

In addition to the new recyclable bottle, Yop will also be sporting the new Yoplait logo and
adding more information on the back of pack to educate the consumer on the unique nature
of Yop – it offers a delicious flavour and as it is a yoghurt drink rather than just flavoured
milk, it keeps consumers fuller for longer.

Yop is available in Strawberry and Raspberry flavours in both bottle formats, is targeted at
15-24 year olds, has a unique smooth texture, is a source of Protein, Calcium and Vitamin D.

Notes to editors:
*Excluding label

For more information contact Sarah Bentley, Head of External Relations at Yoplait UK
Email: sarah.bentley@yoplait.co.uk

About Yoplait
Since 1965, the brand affectionately known as ‘the little flower’ has been spreading French dairy
know-how throughout the world. Our brands are present in more than 50 countries, and we are the
world’s second largest player in fresh dairy products. We have been pioneers of the dairy category for
almost 60 years and launched in the UK in 1991. Iconic brands including Petits Filous, Frubes,
Wildlife and Yop are now a staple in UK homes. We want everyone to have access to the nutritional
benefits and delicious taste of our yoghurts. We are leaders in fortification and have been adding
Calcium and Vitamin D to our kids’ products for 15 years. Proud to be owned by Sodiaal, the largest
cooperative of dairy farmers in France, we make sure that their hard work is rewarded by capturing
every precious drop of creamy milk inside each of our delicious yoghurts. Innovation runs through our
DNA. We were the first to launch fruit yoghurt, the first to launch a drinking yoghurt and the first to
launch yoghurt in a tube.