Yoplait unveils new-look Peppa Pig yoghurt range

16 March 2026: Yoplait, the yoghurt experts, has unveiled a new-look for its Peppa Pig
yoghurts and extended the range to include both small pots (45g) and big pots (85g) to cater
for all appetites.

Targeted at 3–6-year-olds, the eye-catching new packaging now features baby Evie, the
new addition to the Pig family, alongside Peppa Pig, one of the most loved cartoon
characters ranking number one on digital and terrestrial television*.

The kids’ yoghurt market is currently valued at £276 million, with Yoplait the market leaders
with a 43% share.

“The Peppa Pig cartoon has had headline grabbing storylines including the birth of baby Evie which has delivered billions of media impressions and global awareness which is driving appeal for licensed products like our delicious, nutritious range of yoghurts,” explains Justin Stanley-Duke, Senior Brand Manager for Kids’ at Yoplait.

“Currently valued at £8.3 million, the new look and range extension is set to appeal to our
existing fan base but also draw new consumers into the category. We would encourage our
retail partners to stock up on Peppa Pig yoghurts as they will be in high demand throughout
2026 and beyond.”

Peppa Pig 6 x 45g has an RRP of £1.20 and Peppa Pig 4 x 85g has an RRP of £1.50.

-ENDS-

Notes to editors:
Sources:

*Hasbro
**Nielsen latest 52 weeks we 21.02.26

For more information contact Sarah Bentley, Head of External Relations at Yoplait UK

Email: sarah.bentley@yoplait.co.uk

About Yoplait

Since 1965, the brand affectionately known as ‘the little flower’ has been spreading French dairy
know-how throughout the world. Our brands are present in more than 50 countries, and we are the
world’s second largest player in fresh dairy products. We have been pioneers of the dairy category for
almost 60 years and launched in the UK in 1991. Iconic brands including Petits Filous, Frubes,
Wildlife, YOP and SKYR are now a staple in UK homes. We want everyone to have access to the
nutritional benefits and delicious taste of our yoghurts. We are leaders in fortification and have been
adding Calcium and Vitamin D to our kids’ products for 15 years. Proud to be owned by Sodiaal, the
largest cooperative of dairy farmers in France, we make sure that their hard work is rewarded by
capturing every precious drop of creamy milk inside each of our delicious yoghurts. Innovation runs
through our DNA. We were the first to launch fruit yoghurt, the first to launch a drinking yoghurt and
the first to launch yoghurt in a tube.