Category guide

Yoghurt is one of the strongest performers in fresh, worth £297m in convenience and growing +9.6% year on year. For retailers, that makes it a reliable opportunity to grow sales from a category shoppers are already buying regularly.

With 96% of UK households purchasing yoghurt, it is a category that meets shoppers’ growing demand for health, value and convenience. It also supports multiple shopping missions, from breakfast and lunchboxes to on-the-go consumption and evening desserts. Unlike many chilled categories, yoghurt generates sales across the day, helping retailers drive more purchases from a single fixture. Retailers who range and merchandise yoghurt effectively have an opportunity worth more than £5,940 in additional annual sales per store.

Download the ‘From Chiller to Checkout’ guide to discover three simple steps for unlocking this opportunity. You’ll learn how these principles make the category easier to shop, help shoppers find the products they want and create more yop-pportunities to increase basket spend.