Petits Filous launches its first ever greek style yoghurt pouch

13 APRIL 2026: Yoplait, the yoghurt experts, is introducing its first ever Petits Filous Greek
Style pouch, fortified with Calcium and Vitamin D, with only 5.4g of sugar per pouch, in two kid
approved flavours designed to meet the growing demand for nutritious, delicious on-the-go
snacks.

Pouches are currently one of the strongest performers in the kids’ yoghurt category; valued at
£11 million and growing by 1.3% year on year* with almost 70% of pouches purchased in a
multipack format**.

Taste tested and approved by over 200 parents***, Petits Filous Greek Style pouches come in Strawberry and Vanilla flavours in multipacks with the health and taste credentials of the UK’s number one kids’ yoghurt brand****.

“Our Petits Filous Greek Style pouches deliver on everything that parents are asking for, health,
taste, excitement and convenience,” explains Ewa Moxham, UK Marketing Director at Yoplait.

“Bringing the lowest in sugar fruit yoghurt pouch to parents is a real achievement for Yoplait and
we’re confident it will tick the box for our loyal consumers but also appeal to new and lapsed
consumers of kids yoghurt.”

Hitting shelves from this month, the Petits Filous Greek Style pouch delivers on the long-
associated fortification of the Petits Filous brand. Every pouch is a source of Calcium and rich in
Vitamin D, delivering added nutrients to help kids develop healthy bones. Launching across
Morrisons, Sainsbury’s, Iceland, and Tesco over the next 6 weeks.

Designed with convenience in mind, the pouches can be kept out of the fridge for up to eight
hours, making them ideal for lunchboxes and on-the-go snacking.

The new launch will be supported by a six-figure marketing plan
which includes a new creative entitled ‘Mischief made Squeezy’ which will run
across multiple touch points for parents and carers including digital, social, outdoor advertising,
instore and video on demand. With an affordable RRP of £3.00, eye-catching packaging and
huge marketing support, the Petits Filous Greek Style pouches are a must-stock for retailers.

The pouches are also one of the few on the market to be made out of Mono PP plastic
(monolayer polypropylene) which from 2027 will be recycled curb side as part of household
recycling streams.

-ENDS-

Source:
*NIQ data 12 w/e 21.2.26 sales value
**Nielsen w/e 25.08.25
***Eyesee insights tested with 200 parents of kids aged between 2-8 years old
****NielsenIQ Retail Measurement | Value of KIDS, 45 BRAND in GB_Tot Cov during Latest 52 Wks – w/e
21/02/26

For more information contact Anabel Lee -Wragg, Communications Assistant at Yoplait UK

Email: anabel.lee-wragg@yoplait.co.uk

About Yoplait

Since 1965, the brand affectionately known as ‘the little flower’ has been spreading French dairy know- how throughout the world. Our brands are present in more than 50 countries, and we are the world’s second largest player in fresh dairy products. We have been pioneers of the dairy category for almost 60 years and launched in the UK in 1991. Iconic brands including Petits Filous, Frubes, Wildlife, YOP and SKYR are now a staple in UK homes. We want everyone to have access to the nutritional benefits and delicious taste of our yoghurts. We are leaders in fortification and have been adding Calcium and Vitamin D to our kids’ products for 15 years. Proud to be owned by Sodiaal, the largest cooperative of dairy farmers in France, we make sure that their hard work is rewarded by capturing every precious drop of creamy milk inside each of our delicious yoghurts. Innovation runs through our DNA. We were the first to launch fruit yoghurt, the first to launch a drinking yoghurt and the first to launch yoghurt in a tube.