“It’s Gonna Be Golden!” Yoplait unveils yoghurt collaboration with Netflix’s global phenomenon KPop Demon Hunters

7th August 2026: Yoplait, the yoghurt experts, has created a range of yoghurts inspired by KPop Demon Hunters – Netflix’s most popular film reaching over 600 million views¹ – hitting shelves in the category critical back-to-school period.

Frubes will be headlining the KPop Demon Hunters collaboration, followed by a brand-new chocolate dessert and a strawberry drinking yoghurt featuring fan favourite characters.

For a limited time only, all three Frubes flavour packs will feature KPop Demon Hunters characters including Rumi, Zoey, Mira and Jinu. Each Frubes tube will be designed with a different character and fun facts. Back of packs include a fun card collection which fans can match and swap with friends. Lastly, a special surprise awaits the lucky fans who find Derpy Tiger in their packs.

“KPop Demon Hunters is a huge collaboration for Yoplait and for the kids’ yoghurt and dessert category – the most popular movie on Netflix is joining forces with the number one brand in kids’ yoghurt²,” explains Antoine Hours, General Manager for Yoplait UK.

“We’re confident that our KPop Demon Hunters range will resonate with kids and families, and drive excitement in the yoghurt and dessert category across stores in the UK. As with our existing kids’ range, the new KPop Demon Hunters range of products are also fortified with calcium and vitamin D, supporting our ambition to bring new shoppers into the category while helping families grow healthy bones through enriched dairy consumption.”

The new KPop Demon Hunters chocolate desserts will be joining the desserts category, currently worth £3.8 million³. They are made with almost 80% whole milk, Fair Trade certified cocoa and are HFSS compliant, perfect as a permissible treat.

KPop Demon Hunters strawberry drinking yoghurt comes in 180g bottles and features four different bottle designs with the favourite film characters. Kids’ portable occasions is the fastest growing segment of the yoghurt category, growing at 9.5% year-on-year⁴.

“Back-to-school is the biggest moment in the year for kids’ yoghurts and being able to bring the phenomenon that is KPop Demon Hunters to lunchboxes, snack & dinner time is going to get playgrounds buzzing,” adds Hours.

• Frubes KPop Demon Hunters launches 15th August across all flavours and in all major grocers, Ocado and Iceland
• KPop Demon Hunters Chocolate Dessert launches from 9th September (4x100g RRP £2) in Tesco, Iceland & Morrisons
• KPop Demon Hunters Strawberry drinking yoghurt launches from 14th September (4x180g RRP £2.50) in Tesco & Iceland

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Notes to editors

For more information contact Sarah Bentley, Head of External Relations at Yoplait UK
Email: sarah.bentley@yoplait.co.uk

About Yoplait

Since 1965, the brand affectionately known as ‘the little flower’ has been spreading French dairy know-how throughout the world. Our brands are present in more than 50 countries, and we are the world’s second largest player in fresh dairy products. We have been pioneers of the dairy category for almost 60 years and launched in the UK in 1991. Iconic brands including Petits Filous, Frubes, Wildlife, YOP and SKYR are now a staple in UK homes. We want everyone to have access to the nutritional benefits and delicious taste of our yoghurts. We are leaders in fortification and have been adding Calcium and Vitamin D to our kids’ products for 15 years. Proud to be owned by Sodiaal, the largest cooperative of dairy farmers in France, we make sure that their hard work is rewarded by capturing every precious drop of creamy milk inside each of our delicious yoghurts. Innovation runs through our DNA. We were the first to launch fruit yoghurt, the first to launch a drinking yoghurt and the first to launch yoghurt in a tube.

¹ Netflix — KPop Demon Hunters by the numbers
² Nielsen latest 52 weeks
³ Nielsen latest 52 weeks
⁴ Nielsen L12W May 2026 total market