YOP launches first ever price-marked pack for convenience

12 August 2026: Yoplait, the yoghurt experts, is launching its first ever YOP 500g price-marked pack (PMP) in its most popular strawberry flavour into Eden Farm, Parfetts and Bestway.

The announcement comes as Yoplait looks to expand its share in the impulse channel and bring more delicious dairy goodness to more places and more consumers.

Each bottle of YOP 500g features an RRP of £1.59, offering clear price transparency to shoppers and a great profit margin to retailers.

“As the only drinking yoghurt on the market, YOP offers a true point of difference with a unique taste and texture,” explains Grant Yates, Sales Director for Yoplait UK.

“YOP is perfectly suited to the impulse environment and the addition of a price-marked pack will further drive consumer trust and attract value-conscious shoppers. We know that PMPs drive repeat purchase as consumers return to brands they trust.”

YOP is experiencing a resurgence in popularity and benefiting from the growth of the dairy drinks category. Currently worth £10.3 million* and growing in value at +4% YOY and +10% YOY in volume terms, YOP is becoming a true stand-out brand.

Almost 7 million bottles of YOP were sold in 2025, and earlier this year the brand underwent a modern refresh to ensure it really pops on-shelf and appeals to its target audience of teenagers and young adults.

YOP 500g Strawberry flavour is a source of protein, Calcium and Vitamin D.

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Notes to editors

Source for all: * Nielsen NIQ Retail Measurement L52W w/e 28/06/26

For more information contact Sarah Bentley, Head of External Relations at Yoplait UK
Email: sarah.bentley@yoplait.co.uk

About Yoplait

Since 1965, the brand affectionately known as ‘the little flower’ has been spreading French dairy know-how throughout the world. Our brands are present in more than 50 countries, and we are the world’s second largest player in fresh dairy products. We have been pioneers of the dairy category for over 60 years and launched in the UK in 1991. Iconic brands including Petits Filous, Frubes, Wildlife, YOP, SKYR and Liberté are now a staple in UK homes. We want everyone to have access to the nutritional benefits and delicious taste of our yoghurts. We are leaders in fortification and have been adding Calcium and Vitamin D to our kids’ products for over 15 years. Proud to be owned by Sodiaal, the largest cooperative of dairy farmers in France, we make sure that their hard work is rewarded by capturing every precious drop of creamy milk inside each of our delicious yoghurts. Innovation runs through our DNA. We were the first to launch fruit yoghurt, the first to launch a drinking yoghurt and the first to launch yoghurt in a tube.