Yoplait Launches YOP Protein Exclusively with Tesco

24^th SEPTEMBER 2026: Yoplait, the yoghurt experts, is launching its first ever YOP Protein featuring 16g of naturally occurring protein per 250g serving in two flavours: Passion Fruit & Mango and Strawberry & Raspberry, exclusively with Tesco.

Hitting shelves in October, YOP Protein is the only fresh protein drinking yoghurt with live cultures on the market and is set to capitalise on the continuing growth of dairy protein. Household penetration of dairy protein drinks is growing by 15% year on year*

“Consumers value the role that protein plays in their diets but are looking for naturality more than ever,” explains Grant Yates, Sales Director at Yoplait.

“Over half of UK adults say they are looking for protein quality over quantity – consumers want delicious foods that still support their everyday wellness goals, and we believe that YOP Protein delivers on this.”

YOP Protein has one of the cleanest ingredient labels within the protein drink category; it has no artificial ingredients or additives and with an RRP of £1.70 features one of the most competitive price points.

As the only drinking yoghurt on the market, YOP offers a true point of difference with a unique taste and texture that YOP Protein will continue to deliver on.

YOP is experiencing a resurgence in popularity and benefiting from the growth of the dairy drinks category. The Yop brand has more than doubled in the last three years to £10.2M**, YOP is becoming a true stand-out brand.

Almost 7 million bottles of YOP were sold in 2025, and earlier this year the brand underwent a modern refresh to ensure it really pops on-shelf and appeals to its target audience of teenagers and young adults.

YOP 250g Passion Fruit & Mango and Strawberry & Raspberry are both also enriched with Calcium & Vitamin D.

-ENDS-

Notes to editors:
For more information contact Sarah Bentley, Head of External Relations at Yoplait UK

Email: sarah.bentley@yoplait.co.uk

Sources :

*Kantar Worldpanel | Total Dairy | 52w/e 09 August 25

**Nielsen NIQ Retail Measurement L52W w/e 25/07/26

About Yoplait

Since 1965, the brand affectionately known as ‘the little flower’ has been spreading French dairy know-how throughout the world. Our brands are present in more than 50 countries, and we are the world’s second largest player in fresh dairy products. We have been pioneers of the dairy category for over 60 years and launched in the UK in 1991. Iconic brands including Petits Filous, Frubes, Wildlife, YOP and SKYR are now a staple in UK homes. We want everyone to have access to the nutritional benefits and delicious taste of our yoghurts. We are leaders in fortification and have been adding Calcium and Vitamin D to our kids’ products for over 15 years. Proud to be owned by Sodiaal, the largest cooperative of dairy farmers in France, we make sure that their hard work is rewarded by capturing every precious drop of creamy milk inside each of our delicious yoghurts. Innovation runs through our DNA. We were the first to launch fruit yoghurt, the first to launch a drinking yoghurt and the first to launch yoghurt in a tube.