Yoplait has announced that Ewa Moxham is joining the company as UK Head of Marketing. The appointment comes as the leading dairy business plans growth for its brands across Kids and Adult Yoghurt, including Petits Filous, Frubes and Yop.
With a career spanning more than 15 years in marketing and brand building, Ewa’s experience has largely been in the interiors and DIY sector, with a decade at AkzoNobel. She most recently headed up the chemical giant’s Consumer Brands portfolio, which includes the likes of Dulux, Cuprinol, Polycell & Hammerite.
Ewa Moxham, Head of Marketing, Yoplait UK, said: “I’m delighted to have joined Yoplait at such a pivotal time for the company. I’m passionate about nutritious food and the wellness space, so bringing together my personal and professional interests is a very exciting step.
“Yoplait has iconic brands and a fantastic team, both here and in France. I’m looking forward to working closely with them to drive the business forward.”
Nick Wishman, Managing Director, Yoplait UK, said: “Ewa is a great appointment for us. During her career she has consistently delivered exceptional results, particularly in category growth. Her expertise will be invaluable as we continue to develop our new company direction and brand strategy in the UK.”
For more information contact Catriona at Mercieca
Yoplait is dedicated to making delicious dairy products everyone in the family can enjoy. Founded in France in 1965, when 100,000 French farmers merged their regional dairy co-ops, the company has flourished and now operates in almost 50 territories with more than 2,500 different products in its global brand portfolio.
Launching in the UK in 1991, Yoplait produces over 67,000 tonnes of yogurt, fresh cheese, and dairy desserts for the UK market every year. Yoplait brands available in the UK include Petits Filous, Frubes, Wildlife and Yop yogurts.