Yoplait launches new Yop format exclusively with Tesco

25 SEPTEMBER 2023: Yoplait, the yoghurt experts, has introduced a new large 825g bottle of Yop drinking yoghurt in two flavour variants exclusively with Tesco.

Hitting shelves across the UK this week, Yop 825g is available in both Strawberry and Vanilla flavours and is targeted at 15–24-year-olds. Yop is the only drinking yoghurt on the market and has a uniquely smooth texture, is a source of Protein, Calcium and Vitamin D.

“Yop is unique. It offers a delicious flavour and as it is a yoghurt rather than just flavoured milk, it keeps teenagers fuller for longer,” explains Ewa Moxham, Head of Marketing at Yoplait UK.

“Our new format is perfect for hungry teenagers, those into fitness or to cater for family consumption.”

The new format launch is being supported with an influencer campaign throughout October on Tik Tok and YouTube to raise awareness amongst the core target audience and drive demand. The campaign is guaranteed to deliver 1.9 million impressions across both social channels.

Available exclusively from Tesco for six months with an RRP of £2.00, the product will then roll out with other retail partners.